Over 70% of home service traffic is mobile. If your site doesn't make calling or messaging effortless, your ad spend is leaking.
The 7 fixes
- Phone number above the fold — tap-to-call, big and visible.
- Sticky bottom bar on mobile with "Call" and "Get a Quote" buttons.
- Short capture forms — name, phone, what you need. Three fields, not ten.
- Pre-fill where possible — service type from the page they came from.
- Trust signals near the CTA — review count, license, response time.
- Instant confirmation — SMS reply within 60 seconds of form submission.
- Speed. A page that loads in under 2 seconds converts roughly 2x better than one at 5+ seconds.
What we ship by default
Every Ofbox smart website launches with all seven of these built in — plus AI follow-up so no lead goes cold.
About the author. Fernanda Arduini is the founder of Ofbox Solutions, where she builds AI lead systems for small business owners.